CASHÉ: The Smell of Cash Back
INSTACART x MASTERCARD
I teamed up with the folks at Instacart to create this fresh activation for their latest fragrance Cashé: The Smell of Cash Back. Staged in grocery-themed environments wrought with whimsy and glamour, this campaign satirizes 90s/00s perfume ads with self-serious models and hyperreal environments. As most fragrance ads profess, this is about desire, yearning, thirst, a burning need to satiate a craving, one so effortlessly fulfilled by Caché by Instacart.
PHOTOGRAPHER Michelle Watt @ Redeye Reps
PRODUCER Miyazu Sato / Urban NYC
SET DESIGN Tim Ferro
WARDROBE STYLIST Marisa Ellison
HAIR STYLIST Takuya Yamaguchi
MAKEUP ARTIST Christyna Kay
MODELS Tommy Ros, Badu Yiadom, Hey Yeon Yoo, Zuzanna Kaczmarek
CLIENT Instacart x Mastercard
